Winery MEMBERSHIP Information

REQUIREMENTS

Winery must be bonded and licensed
in the State of California

Winery must have a permanent public tasting
facility within the Santa Clara Valley AVA OR
produce a Santa Clara Valley-designated
wine with a public tasting facility.

Winery owners agree to participate in
WSCV fundraising events, which may
require wine to be donated.

Winery owners agree to participate
in the Wine Trail Pass Deck and provide
an offering to guests.

Winery owners or staff agree to assist with
tasks involved in hosting WSCV events.

BENEFITS OF MEMBERSHIP

The business of operating a winery presents
one of the great double-edged endeavors
of American entrepreneurial life. The
promise: live in the country, get close
to the land, live the good life, and
make something people all over the world
love. But there is also the challenge of
making money in the winery business, which
can be a painstaking task. Proving the
adage that a rising tide lifts all boats. 

As a member, you are one of those boats
in a sea of community winery owners,
vintners, vineyard and tasting staff who are
willing to share best practices to help
you be successful - a value we can’t equate. 

PROMOTION OPPORTUNITIES

Your website link added to our website winery page.

Your winery and site marker added to our
Wine Trail Map (print, digital and signage).
Our annual print run is 15K and is distributed to
all winery members, local hotels and the various
local events we attend.

Your winery offering included in
our annual Wine Trail Pass Deck that’s
sold in tasting rooms and online.
For each Wine Trail Pass Deck sold in
your tasting room, you earn $20.

Invited to participate in our annual
Vine-to-Wine (V2W) event. The 2024 V2W will
be held at San Pedro Square with an
estimated attendance of 300 people.
Email addresses of attendees will be
provided to participating wineries after the event.

Advertisements in annual and
local publications where the WSCV
promotes the region wine map.

Notable news or awards about your
winery/wines are promoted through
Press Releases and distributed to
200+ press channels for article consideration.

Referrals for media interviews and editorials.

Included in our influencers visit list for
those who are either hired or will be
visiting the region.

Your winery and our region are promoted
to local wine enthusiasts at local events,
wine strolls, fundraisers, and festivals that
the WSCV attends.

Your wines are added to our “Supporting and
Selling Local Wines” list (in Tour Book) that’s
distributed to local downtown associations
to help promote Santa Clara Valley wines
in restaurants.

Your monthly winery events included on our
event calendar website and included in
our weekly social media Thursday event stories.

Your winery’s noteworthy news shared
on our social media pages.

Wineries of Santa Clara Valley Member
metal sign provided to you for display
at your winery.

PARTICIPATION IN THE WSCV

Invited to the first Board meeting when you
join to introduce yourself and the
winery to the Board.

Invitation to monthly Board meetings
to stay connected or present any
proposals/opportunities.

Entitled to vote during annual board
member election.

Entitled to serve on the WSCV Board.

Opportunity to chair or attend committee
meetings for event planning, booth staffing,
and other needs on social media.

We follow, comment, and share your
posts to increase your engagement socialize.

Owners and staff are invited to attend
WSCV bi-monthly Mixers to network
and taste local wines.

Opportunity to host a WSCV Mixer
to share news about your winery or
provide tours. 

Invited to our annual Cheer to the
New Year celebration with other members.

Access into mixers hosted by
local chambers where WSCV is a member. 

COMMUNICATION TO
MEMBERSHIP/WINE COMMUNITY

Access to membership email lists
(wineries, growers, associates)
for business use.

Informed through email on important
local info from our strategic partners
(Visit Morgan Hill, Visit Gilroy,
San Jose Chamber, Morgan Hill Chamber,
Gilroy Chamber).

Emails related to industry issues and
regulations, and government actions will be
forwarded to you from our industry partners
(California Regional Associations,
Wine Institute, and California Association
of Wine Growers (CAWG).

SUPPORT  &  EDUCATION

Invited to join workshops that help
build your business. 

Broadcast email support available. We
will email members, or California Regional
Associations on your behalf when you’d like
to sell or inquire about equipment,
grapes or other industry items.

Coordination of wine deliveries for competitions.

We can reach out to Wine Institute or
CAWG to get answers on general industry
or state guidance questions on your behalf..

Government relations with
County Supervisor Sylvia Arenas and
CA State Assembly Member Ash Kalra.

ADVOCACY

We’ve established a compensation rate
policy whereas all members are
to be compensated $150/per case
when pouring at local festivals.
Policy document must be submitted along
with your festival application.

Wine Institute and CAWG advocate
for all California wineries on state governance
and ABC policies.

APPLICATION SUBMISSION

To submit an application, click the
“Membership Application” button below to
fill out the application. Once complete,
it will be emailed to us for Board review.
Approval is based on whether
the applicant will be an asset to
the wine community and that they align
with our Statement of Purpose.

ASSOCIATION BYLAWS

To further understand member obligations,
please download our bylaws here.